Comparing to other country tourism commercials I have seen on CNN, I think the commercial should have addressed more areas of interest. This advert has left me feeling that Tanzania has been short changed.
Interesting perspective. Which other “areas of interest” do you think weren’t mentioned or depicted and should have? Remember, this is a 29 second clip, you can’t show everything.
I think it did cover the most crucial aspects – global map showing the location of Tanzania, Mt Kilimanjaro, Zanzibar, Serengeti (migration shots), Ngorongoro (crater animals), hotel facilities (woman swimming), wananchi dancing…
However, they should have placed contact information at the end of the clip, say, a 800 telephone number or a website link for Tanzania Tourist Board. To me thats the biggest flaw. Otherwise, I think its a pretty good commercial, and the fact that it was home made is even better.
Asante sana kwa kujitahidi walau kufanya chochote, mara nyingi nimesikia lawama tu bila kuangalia walao wanojitahidi kuwasha mshumaa. Kutajwa hata Kilimanjaro kuwa hipo Tanzania, ni hatua nzuri ya kutangaza. hapa New York au sehemu nyingi wengi wasema Kilimanjaro na Mbuga za serengeti kuwa zipo nchi jirani. Basi Tangazo hili liwe mwanzo wa utafiti zaidi wa kuiweka nchi yetu katika ramani ya Dunia. Asante sana.
Nakubaliana na wewe kwamba tangazo lini ni mwanzo mzuri. Cha muhimu sasa hivi ni kufahamisha dunia kwamba Tanzania sio Tasmania! Kinachohitajika ni chachu za kumfanya mtazamaji aende ku-research zaidi kuhusu Tanzania, na nadhani tangazo hili litamfanya mtu kufanya hivyo.
Ni kweli kabisa kwamba suala sasa ni je, tumejiandaa vipi kupokea ongezeko la watalii linalotegemewa kutokana na kurushwa kwa tangazo hili? Hasa hasa, idadi ya vitanda mahotelini na idadi ya flight za ndege kuja Tanzania vinabidi kuongezeka maradufu bila kuchelewa.
Inaelekea tangazo hili halikutayarishwa na watu wenye uzoefu wa matangazo ya kitalii, pamoja na kuwa fupi pia lina mapungufu, hivyo lifanyiwe marekebisho. Watanzania bado hatuja fikia utaalamu wa kutayarisha matangazo.Tangazo fupi huwa burudani tosha likiandaliwa vizuri.
A commercial that “forces” the viewer to go do more research is ineffective. As you have all mentioned, it is a good start, but a good start is not enough when you are spending a lot of money.
Honestly, the objective of the commercial is not clear. And that’s not an effective way of communicating. For a person who had no idea that Tanzania was doing this to boost tourism, this is just a waste of time.
I have watched several commercials promoting destinations on international media, Incredible India, Malaysia truely Asia, and Croatia the mediterranean as it once was are my favourite, The Gambian commercial is very entertaining and when compared with the Tanznaian commercial is a lot better….they show the different aspects of gambia; food, cultural dance and beach with the ad drumming to gambian traditional beats. Another big campaign is south african one usually shown on bbc. The makers of this commercial could learn a lot from the ads I have mentioned above , because as a comsumer I would very much like to visit all those destinations……except for Gambia because I know we have more to offer but what does the american or european consumer know?
How to beg competitively 101. Is Tanzania ready for globalization? Can we take advantage of it or other people will continue to take advantage on our weaknesses. This commercial is an indication of our level of knowledge and skills in the global market. We’ll continue to lag behind. The great beneficiaries of the tourism industry are foreign investors,foreign countries,and the government. Many Tanzanians entrepereneurs are sleeping and not competing at an international scale. They seem to be happy with what they get. Capitalism is still a foreign word in Tanzanian economy especially to the communities of Tanzanians. We need to wake up and stand for our rights and fight for economic justice for all. We have a long way to go. If the cost of this commercial is $1 million who is expected to gain from it?It is not enough to blame the people who created this commercial. There are so many TV channels. There are a lots of people who don’t watch CNN. Create another commercial that fixes the errors of this poor commercial made by a company which is considered to be number 1 in advertising in Tanzania. They have experience in a different kind of advertising. Let`s compete and fix the mistakes of others. Do we have another $1 million to pay FOX News,MTV, BET,TRAVEL Channel, and TNT or ESPN. We need to spend a lot of money wisely before we can make business revolutions in the tourism sector. We can do it better just play your part as well and do’t let Zadock International or Kikwete and his team make more blunders. The cost of those blunders is more poor people instead of more millionaires. We need more self-made millionaires and not thieves in order to make economic advancements in the whole country. We have to pay the price to advance right now.
good ad,but i am hoping it is not the one that is been aired on the international broadcaster.people the tourism sector can bring billions of dollars to the united republic of tanzania.the million dollars spend are an investment to that billion dollar.keep things in prespective.we are marketing our country against 156 other.the company that create these commercial can do better,if it is the money,add them more to do a better job.people even the most profitable companies in the world,the g.e’s,coca cola and wal-mart advertise to fight for that extra peso.so why not a country.think big people and wide.image the billions that will pour into the country.somebody asked if tanzania is ready for globalistion,damn we are or not ,globalistion is here to stay.THINK OUTSIDE THE TANZANIAN MENTALITY..ALIYEKUA JUU MFUATE….THANK U
As an American catching the commercial for the first time this morning on CNN (my husband watches it religiously every morning), I thought the commercial was beautiful and thought-provoking. I didn’t know all of those places were in Tanzania, but to be honest, the only reason I paid really close attention is because my niece is now living and working in Dar es Salaam. If you want tourist dollars, the Americans that can afford to vacation there are the ones who watch CNN. The Travel Channel would be the another option.
[…] This promotion is part and parcel of the TV tourism campaign launched last October by Tanzania Tourist Board targeting the American market. The TV station has also been airing a separate spot about the sweepstakes for the past few weeks now (alongside the initial TV spot). […]